"Feeling & Guardianship - Nestlé Anti-allergy Month Conference" was held in Beijing. In recent years, milk allergies and prevention of the baby have become a serious challenge for the current baby-owned families. On July 8th, when the World Allergic Disease Day came, as a child dairy company that has been deeply cultivated in the field of anti-allergic formulas, Nestlé Maternal and Infant School and Children's King launched the “Nestlé Anti-Mention Month” campaign to make China’s Consumers have an in-depth understanding of allergies in infants and young children and improve parents' awareness of anti-allergy.
In September 2018, the domestic professional child health management brand education school and Nestlé released the "Consumer Allergy Cognition Survey Report". Based on the previous Research Report, two sides compiled and produced the “White Paper on Infant and Child Allergy Risk” knowledge manual. During the “Nestlé Anti-allergy Month” in July, Kidswant as a mother-and-baby products retailer with member services as its core will use its channel advantages to accurately deliver the “White Paper” to tens of millions of maternal and child families for publicity and popularization.
In addition, Nestlé Maternal and Infant as the initiator of this event will also build a series of activities around infant anti-allergic education, through online and offline lectures activities such as large-scale anti-allergic education mother class and The 360-degree experience hall in Beijing Blue harbor base on July 19-21 to enhances the importance of maternal and child families to allergies of the baby.
At the press conference, Mr. Cui Yutao, the chief health officer of education school, gave a lecture on the topic “Knowledge and Prevention of Allergies for Children” and gave a detailed explanation of the White Paper on Infant and Child Allergy Risk.
Over 70% of users add regular formula milk powder to baby, 33% of babies have allergic reactions.
The white paper shows that more than 83% of mothers whose babies are 0-2 years old have added formula milk powder for babies. In maternal and child families that have added formula, more than 75% of parents brew "normal formula milk powder" to their children for the first time, and less than 10% of parents choose hydrolyzed formula milk powder.
In these maternal and child families, 33% of parents indicated that the baby had an allergic to milk, and 12.9% of the parents did not know whether the baby had an allergic reaction. According to the white paper data, the proportion of allergic reactions in babies who drink formula milk powder is significantly higher than the babies who have not eaten formula milk powder. It can be seen that the additional formula milk powder has a certain relationship with the baby's allergies.
There is a lack of knowledge about the causes of babies allergies, over 70% of users do not understand dairy products may also cause allergies
At the same time, the white paper also shows that maternal and child families are not fully aware of the causes of allergies to babies. Only a small number of parents know that it is often possible to cause baby allergies by wiping their hands with disinfectant wipes and by drinking formula milk too early. Even more than 10% of parents are completely unclear about which parenting behaviors can cause allergies of the baby.
Parents know more about the food that likely to cause the babies' allergies. Most parents know that eggs, milk and dairy products, soy and soy products, and nuts can cause allergies in your baby. However, only 28.9% of parents know that ordinary infant formula milk powder may cause allergies to the baby. Besides, more than 70% of parents are unaware of it, and even 9% of parents are not sure which foods are likely to cause allergies.
More than 20% of parents have misunderstandings about preventing allergies and have lower functional awareness at moderately hydrolyzed formula milk powder.
The white paper shows that half of the parents, whether they during parenting or pregnancy or prepare-pregnancy, are unaware that baby allergies are preventable. More than 20% of parents have serious misunderstandings, and believe that goat milk, soy milk, and common formula milk powder can reduce the risk of allergies. The function of moderately hydrolyzed formula milk powder, deep hydrolyzed formula milk powder, amino acid formula milk powder and the prevention of allergic effects are generally insufficient.
Especially in the understanding of moderately hydrolyzed formula milk powder, nearly 40% of parents do not understand its nutritional value, and only some parents know that the moderately hydrolyzed formula milk powder has the same nutritional value as ordinary formula milk powder.
Given the current situation of the mother-infant population's awareness of allergies to young children, Dr. Cui Yutao finally suggested that parents should learn to use probiotics rationally correctly, do not abuse antibiotics, establish a good intestinal flora environment for the baby, improve immune function and reduce the risk of allergies. At the same time, insisting on breastfeeding, and try not to use ingredients containing biocide ingredients in daily life. If it is not possible to achieve exclusive breast milk for babies and need to add formula milk powder, infants under 6 months of age are advised to choose a clinically proven moderately hydrolyzed protein formula milk powder under the guidance of professional medical staff.